The festive season and the rollout of GST 2.0 reforms have set India’s auto market on fire. On the first day of Navratri (September 23, 2025), top automakers including Maruti Suzuki, Tata Motors, and Hyundai Motor India recorded historic single-day sales, driven by reduced prices, festive enthusiasm, and strong customer confidence.
Maruti Suzuki: Phenomenal Demand
India’s largest automaker, Maruti Suzuki, reported:
- ✅ 25,000+ cars delivered on Day 1, with deliveries expected to touch 30,000 soon.
- ✅ A record 80,000 customer enquiries in a single day – highest in the last 35 years.
- ✅ 75,000 total bookings since GST 2.0 rollout, with 15,000 bookings daily (50% above normal levels).
- ✅ Small car demand surged by 50%, putting pressure on stock availability.
📌 Dealers stayed open late into the night to manage deliveries.
Tata Motors: Big Festive Surge
Tata Motors also posted historic numbers:
- ✅ 10,000 deliveries on Navratri Day 1.
- ✅ 25,000+ customer enquiries.
- ✅ Strong demand for SUVs and EVs, boosted by price cuts under GST 2.0.
The company stated:
“With the commencement of the festive season, supported by GST 2.0 benefits, Tata Motors recorded a noteworthy performance on Day 1.”
Hyundai Motor India: 5-Year High
Hyundai Motor India achieved its best single-day performance in 5 years:
- ✅ 11,000 dealer billings on Navratri Day 1.
- ✅ Tarun Garg, Whole-Time Director & COO, said:
“We anticipate sustained festive demand and remain committed to delivering value and excitement to customers.”
Used-Car Market Joins the Rally
The surge wasn’t limited to new cars—pre-owned car platforms also witnessed a boom:
- Cars24 saw a 400% jump in car deliveries by 2 PM on Monday compared to daily averages.
- 5,000+ inspections done in a single day – the highest in the last 4 years.
- Major demand hubs: Delhi-NCR, Ahmedabad, Bengaluru, Pune, Mumbai.
Auto Stocks Rally on Festive Momentum
The strong sales numbers spilled over to the stock market as auto shares zoomed on Tuesday (Sept 23):
| Company | Intraday Gain | Peak Price (₹) |
|---|---|---|
| Hyundai Motor India | +5% | 2,846.90 |
| Maruti Suzuki | +3% | 16,321 |
| M&M | +3% | 3,680 |
| Tata Motors | +1% | 707.80 |
| Eicher Motors | +2% | 7,123.65 (52W high) |
| Hero MotoCorp | +2% | 4,974.25 |
The Nifty Auto Index climbed 2% by 9:30 AM, reflecting strong investor confidence in festive-driven auto demand.
Key Takeaways
- 🚗 GST 2.0 reforms + Navratri = Record car sales.
- 📈 Maruti Suzuki, Tata, Hyundai lead the charge with historic delivery numbers.
- 🔥 Pre-owned car platforms like Cars24 also saw record activity.
- 💹 Auto stocks rallied up to 5%, boosting investor sentiment.
- 🎉 The festive season is set to deliver blockbuster sales for automakers across India.
Conclusion
The opening of Navratri 2025 under the new GST regime has proved to be a game-changer for India’s automobile industry. With record enquiries, bookings, and deliveries, carmakers are gearing up for a blockbuster festive season, while auto stocks continue to rev up.
For customers, the combination of GST-driven price cuts and festive offers is proving irresistible—making this one of the strongest starts to India’s auto sales season in decades.
